Settings → Plan & usage shows your plan and how much of it is used: businesses, map keywords and AI-answer prompts per business, deep-dives this month, pre-call audits this month.
At a limit, the product says so where it matters: New client shows the plans instead of the form, a new audit does the same, and extra keywords or prompts on a business simply aren't scanned until you move up. Nothing already collected is lost.
Every workspace starts with a 14-day trial with everything running. When the trial ends the checks pause until a plan is chosen; your data stays. Changing plans is on the same page; the change applies the same day.